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Training for Footballing Excellence

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A special message for all footballers and coaches
“Missed Out On The Last Trophy You Played For? Here’s How You Can Win it Next Time…”

“For the FIRST and ONLY time, I’m offering a unique opportunity to a small number of committed, ambitious footballers to receive Training for Footballing Excellence, the secret training, skills and nutrition strategies the ‘pros’ use to steal a march on their opponents, become better players, and produce world-class performance when it really matters to win the big prizes…”

ANNOUNCING: “Training for Footballing Excellence”

  • Gives you step-by-step training from PROVEN ELITE-LEVEL football trainers, coaches and sports scientists (more on this below) on how to boost your game-winning skills, and slash years off your football learning-curve…
  • Uncovers the powerful secret training strategies of world-class players and coaches (and shows how you can follow in their footsteps…)
  • Is based on billions of dollars and 136 years of combined closely-guarded football-training, fitness and nutrition research
  • Is Fully Covered by A Money-Back Guarantee...

(miss out on this and you’ll kick yourself…)

Dear Sports Enthusiast,
You only have to read a website or newspaper, or switch on the TV sports channel, and the chances are that FOOTBALL (or soccer) will be the main event.
Something particularly true this week as the football world’s eyes will be fixed firmly on events in Poland and the Ukraine with the start of the European Championships, featuring as they are many of the world’s top teams and players.
But regardless of your playing level, the world of football science is an ever-changing one, and it’s vital you keep on top of all the changes and new training tips, techniques and strategies taking place in the ‘beautiful game’.
And because the world’s favourite game is now a year-round event (placing unique demands on the mind and body), it’s essential keep you right up to date with the latest cutting-edge knowledge normally only shared among the coaching and physio staff of the world’s elite leagues: La Liga, the Budesliga, Serie A and of course the Premier League to name a few.
I’m talking about changes in coaching tactics, skills, fitness and the all-important psychological side of the game. The strategies crucial for any side, whether it’s a Sunday league amateur outfit, an international squad and everything else in-between.
And you want this information NOW…
Fortunately, there’s now a reliable source of proven, practical, professional tips, techniques and advice you can use to develop effective training programmes, help you become fitter, healthier and stay injury-free throughout your season, and develop the strategies, techniques and tactics to triumph either as a player or as a coach in any league and tournament situation (including how to dominate any opponent who tries to intimidate you with “mind games”).
All of this in just a few weeks, in time for next season.
And it’s called Training for Footballing Excellence.
Training for Footballing Excellence – Your Fast-Track To World-Class Performance…
Training for Footballing Excellence is an eight-part hard copy print book, each designed to complement the other in creating the ‘total footballing package’.
Written by a world-class team of highly-respected sports physiotherapists, trainers and nutritionists and edited by Andrew Hamilton (BSc Hons, MRSC, ACSM is a member of the Royal Society of Chemistry, the American College of Sports Medicine and a consultant to the fitness industry, specialising in sport and performance nutrition), it focuses on the ‘Holy Trinity’ of effectiveness football performance, Training, Health and Coaching, each of which is covered in detail in the programme.
All with one aim in mind – to give you and your team-mates the vital ‘winning edge’ over the opposition in any situation, but particularly when you need it the most in high-pressure situations, when the muscles are aching and scoring – or keeping a clean sheet – is essential.
Training for Footballing Excellence: The Ideal in-Depth Guide For Football Professionals And Coaches Of All Levels
Backed by trials and research by sports scientists, Training for Footballing Excellence contains sports science training techniques most coaches and even professionals won’t be aware of, that can be implemented into any training or strategy schedule.
It provides at the key concepts and principles you won’t find elsewhere and gives you practical, ready-to-use, expert advice.
Its simple format gives you the specific guidance and knowledge you need, and enables you to refer to it time and again. It delivers maximum benefit to both players and coaches, boosts their progress and makes sure they follow (or provide) exercise routines which almost guarantee success.
You’ll receive plenty of new ideas on the why, what and how to choose particular exercises for concrete progress.
You’ll also discover the simple and effective methods you can include in your training programmes to adapt and improve your range of football skills, regardless of your age or ability.
In short, Training for Footballing Excellence provides all football coaches and players with ambition the very latest sport science information on the fundamentals of full-body fitness, training, health and coaching for football.
Here’s What You’ll Discover In Training for Footballing Excellence
Training for Footballing Excellence looks at the very latest scientific thinking on football, and how players and trainers can exploit these findings to attain new levels of footballing excellence.
It focuses on the ‘Holy Trinity’ of effectiveness football performance, Training, Health and Coaching, each of which is covered in detail in the programme, starting with:
PART ONE: Football Training
It may not be seen as the “glamorous” or “sexy” part of the beautiful game, but effective training programmes form the lynchpin of any successful footballer, turning ordinary players into good ones, and good to great.
It also helps you understand the physiology of your body, so you can maximise your muscle-building progam (and do it faster), and everything is explained in practical terms, so that each exercise progam can be incorporated into your daily life.
In part one of Training for Footballing Excellence, which contains three special reports, you’ll uncover the latest research on football training, including detailed articles on pre-season preparation, how to enhance your kicking capacity and how best to develop the necessary speed and power required for today’s lightning-quick game, including:
SPECIAL REPORT #1: The perfect pre-season recipe: how to prepare for your next football season
It used to be the case that the ‘off-season’ lasted for three months, sometimes longer. Not any more, given the huge number of post-season International tournaments and other demands on player and coaching time.
Typically, a preseason in professional football lasts for about 6 weeks and this period is crucial to a club’s overall success for the season.

In this article David Joyce (an Australian sports physiotherapist working with Blackburn Rovers FC, who has worked in Olympic Sports and in premiership rugby union. He teaches on the Master of Sports Physiotherapy programme at the University of Bath) discusses what he considers to be a good framework for a preseason training mesocycle for all levels of football.

  • On page 1, you’ll discover the twin aims from a sports science (SS) and sports medicine (SM) perspective, together with: The four specific tools which form the basis of any load-monitoring decision making.

There’s also a comprehensive training schedule for weeks 1-3 and 4-6 (in an easy to read table format), including a training and meal-planner breakdown for each day of the week, to give players the maximum workout benefit with minimum risk of injury or fatigue.
You also receive a simple to follow seven-step physical capacity testing guide to put you through your paces and blow away any early pre-season cobwebs.
The report also covers the vital, but often neglected areas of aerobic power development and resistance training, together with the 3-fold aims of the best, most effective combination programme to boost all areas of footballing performance.
(INCLUDES: a 4-point aerobic power development menu based on circuit and body-weight exercises guaranteed to catapult your fitness to higher levels, and increase your speed and agility development, as well as your overall skills and recovery times).
You’ll also receive a full breakdown on the different approach to use in weeks 4-6 (the second half of your preseason training), and how to use a selection of resistance exercises to bring you to match fitness, to prepare properly for the first pre-season friendly game.
There’s also a short but vital section on what’s needed between players, coaches and medical staff to decrease the risk of injury and increase the strength, speed stamina and skill any footballers needs for optimum performance, and much much more…
SPECIAL REPORT #2: Put your best foot forward: how to improve your kicking potential
To a casual observer, kicking a football looks easy – after all, everyone can kick a ball can’t they? Or can they?
There’s a lot more to kicking than meets the eye, even for goalkeepers (since the abolition of the kicked back pass to ‘keepers in 1992, meaning even goalkeepers must know how to kick effectively, either to clear a ball or launch an attack).
Since the average number of kicks per player per game is 26 and often many times more, all footballers players spend a great deal of time training to improve this skill.
In this special report, Alicia Filley PT, MS, PCS, (vice president of Eubiotics: The Science of Healthy Living, which provides counselling for those seeking to improve their health, fitness or athletic performance through exercise and nutrition)breaks down football’s instep kick and suggests ways to tweak your training for better results.

  • Alicia gets to the core of the matter on page 1, with a detailed illustrated guide to the ‘five phase six event’ formula for perfect instep kicking (exactly the way that Messi, Beckham and many others use at the highest level).
  • You’ll also discover the key muscle groups you need to strengthen in order to kick like a World Cup winner (and only a few of these are in your kicking leg, so pay close attention…)
  • Alicia also discusses the little-mentioned topic of the crucial role your standing (i.e. non-kicking) leg plays in ensuring your instep kicks, shots and passes end up exactly where and when you want them.
  • Don’t know your ‘open plane’ from your ‘transverse chain’? Then you should do, and page 2 of the guide is essential reading for anyone serious about increasing the force and velocity of their pile-driving shots at goal.
  • The Greek scientific report and its shocking conclusions on the biomechanics of kicking a football (this is a must-read for any player, flies in the face of conventional football kicking wisdom, and NOT what you might expect…)
  • The report ends with a short section and surprising conclusions on how to strengthen and elasticate the key muscle groups you need to improve your kicking (INCLUDES: three ‘best practice’ proven applications you can use right away for the most effective results), and much, much more…

SPECIAL REPORT #3: Wired for power: how footballers should train to maximise their power on the pitch
The days when footballers tried to boost their power by repeatedly running laps of the pitch are long gone.
In their place have come sophisticated, scientifically-proven neuromuscular training programmes designed for speed, strength and stamina.
In this special report, Alicia Filley explores the practical application of physiological principles that influence power output in football and guides you toward training techniques that improve your game.

  • When it comes to increasing power, you need to define the relationship between the two main physiological factors outlined on page 1.
  • Alicia also discusses the muscle composition that determines maximum strength, and the ground-breaking research by an Australian University which could prove crucial to your long-term success.
  • You’ll also discover why traditional strength training is no longer enough for both multi-directional and explosive movements, and the best types of exercise and training to improve strength in sport specific movements (pages 1-2)
  • Page 2 discussed in great detail exactly how you can improve your power in sports performance (which can be applied to any sport and not just football and kicking)
  • PLUS… should you use WEIGHTLIFTING exercises to increase your all-round football power? Page 2 of this report includes a table, based on scientific research, outlining the pros and cons of this approach…
  • How quickly should you train to gain greater power? Some advocate long slow distance training, while others are in the ‘short sharp shock’ camp. Page 3 reveals full details of the revolutionary ‘velocity specificity’ approach (from top level Canadian research), with a simple 3-step formula for turning the theory into power-boosting performance…
  • There’s also full disclosure on a technique which prevents exhaustion AND ensures that no one variable is maximised while others are ignored.
  • You even receive a bonus 4-stage sample training programme for enhanced power, each part of which should take you 6-10 weeks to complete (ideal for pre-season, during-season, or post-season workouts depending on what time of the football calendar you begin), and much, much more…

PART TWO: Football Health
Watch any documentary on footballers in the 1950s, 1960s or even 1970s, and you’d be appalled to see players drinking beer at the local bar or pub and even smoking – and that’s even before I get on to the ‘food’ they ate!
Fast forward 30 or 40 years and it appears these Stone Age ‘health practices’ are a thing of the past. Whilst footballers have made huge strides in their quest for full body wellness and optimum playing health, even world class professionals can still be surprisingly ignorant of some of the most basic footballing health precautions to take to avoid serious, even fatal injuries.
Part two of Training for Footballing Excellence focuses on footballing health; specifically on how to avoid those dreaded late-match cramps and also reduce the risk of injuries arising from the most fundamental action in football – kicking.
You’ll also discover the issues and facts surrounding sudden cardiac death in football. Although it’s rare, the catastrophic consequences of such an event make it a topic that no footballer should ignore.
SPECIAL REPORT #4: Don’t cramp your style: what every football player needs to know about cramp avoidance
You’ve have it. I’ve had it. Anyone half-serious about their sport has suffered from it – the dreaded CRAMP: painful, insistent and energy sapping, just when you need to step up to the plate and put in a match-winning performance.
Exercise Associated Muscle Cramps (EAMC) is one of the most common conditions that affects footballers during or immediately after matches. Even though it happens regularly (especially during games with extra time) the reasons for EAMC in athletes are still unclear.
In this special report, Andrew Hamilton (BSc Hons, MRSC, ACSM is a member of the Royal Society of Chemistry, the American College of Sports Medicine and a consultant to the fitness industry, specialising in sport and performance nutrition) looks at what the recent science says on minimising the risk of cramps while on the pitch…

  • On page 1, Andrew outlines the reasons for and causes of cramp (including the 3 most common areas that cramp strikes), and how to turn these causes into preventative cramp-cures – whatever your age or physiognomy.
  • You also get plenty of proven ways to reduce cramping risk and help treat cramping when it occurs (all is revealed on pages 2-3). This is based on an intriguing study of South African ultra-runners, and the four vitally-important conclusions they reached on how to avoid cramp – all of which can help YOU reduce its occurrence too…
  • There’s also an in-depth discussion of the ONE type of exercise can pose a greater risk of EAMC than the best form of cramp-busting exercise, even when the average overall intensity is the same (this’ll be a real ‘Eureka!’ moment when you see it, and help you to understand why footballers seem to be particularly vulnerable to EAMC, especially towards the end of long matches, where extra time is played).
  • You might think proper hydration and eating the right foods can keep cramp at bay, right? WRONG! Check out page 4 and you’ll see the evidence is far from clear-cut. Even so, most scientific authorities agree that any nutritional cramp-prevention strategy should aim to address THREE important areas (see what they halfway down page 4…)
  • PLUS… there’s also a simple to follow food and drink guide, to make sure you take the right amount of liquids at the right time, together with a list of ‘dietary do’s and don’ts’, with a list of suggested foods to eat (and why too much of a ‘good’ food can be a bad thing for your cramp)
  • Page 4 also provides practical tips to keep cramp at bay wherever you’re playing in the world, regardless of whether you’re playing in extreme heat, humidity, or cold.
  • The lessons you can learn from PREGNANT WOMEN on how to avoid cramps in sport (they certainly know plenty about cramps and pain – see what works for relieving THEIR painful symptoms, and how you can apply their strategies to your footballing career).
  • STRETCHING for reducing cramp: is it everything it’s cracked up to be? Yes – but only if you do it the right way. Get it wrong and your cramp will get worse (page 5 gives you a breakdown and what to do – and NOT to do – with your cramp-prevention stretching programme).
  • AND… an 8-point cramp prevention programme designed specifically for footballers of all levels (there’s no guaranteed method of avoiding cramps entirely, but these guidelines could come in useful…), and much, much more…

SPECIAL REPORT #5: Give pain the boot: how to avoid injuries from kicking
In Special Report #2, Alicia Filley discussed the mechanics of how to kick a football effectively, an activity which – if executed poorly – can cause serious, even career-ending injuries.
In this special report, Alicia explains how the biomechanics of kicking can lead to some of the most common lower extremity football injuries, and how you can use proven, practical strategies for avoiding them.

  • On page 1 of this report, you’ll see where 60-80% of football related injuries occur (the majority linked to kicking), together with a detailed discussion of the biomechanics of kicking and how injuries arise from this repeated action. All of which YOU can apply to your kicking, to avoid these painful injuries…
  • You’ll find out about Iliopsoas syndrome and why it’s so important for the kicking motion (PLUS: how to spot whether you’ve injured it, and if so how to treat it effectively so it doesn’t become a long-term problem)
  • The best course of rehab action to take if hip and/or pelvic pain persists for more than one month and joint injury is suspected (page 2)
  • The three muscle groups most commonly afflicted by kicking-related injuries (INCLUDES: the factors which make them more vulnerable to strain and tear injury)
  • How to spot the tell-tale early warning signs of muscle strain (and the PRICE injury rehab treatment protocol to use together with this one kind of painkiller – full details on page 3)
  • Why ANKLE injuries have a direct relationship with kicking (and the alarming conclusions of a University of Amsterdam research team which could have far-reaching consequences for you and your long-term career prospects IF you ignore their findings …)
  • The three practical applications of best-practice kicking drills you can use to boost your kicking effectiveness and slash your injury-risk to near zero, and much, much more…

SPECIAL REPORT #6: Sudden cardiac death: the risk to footballers and how to minimise it
Whilst football is both a competitive and fun sport, you need to be aware of the serious health implications which can result from playing, whatever your level.
As the cases of Bolton’s Fabrice Muamba clearly illustrated (and the previous tragic on-pitch deaths of Marc Vivien-Foe and Piermario Morosini to name just two), sudden cardiac death in a footballer is a shocking reality, all the more so because footballers are assumed to be in prime physical condition.
In this special report, Alicia Filley examines the incidence and causes of sudden cardiac death in footballers and gives guidelines to assess your own cardiac risk, and includes full details of

  • How the heart is put under strain and risk during a game when you least expect it, and the right way to measure heart impulses – and what they mean for your overall health (pages 1-2, includes diagram of how the heart works)
  • You’ll also discover the two ways the heart can malfunction and stop beating, as well as see what the early warning signs of both (and how to set up preventative measures to lower the chances of them happening – these can be FATAL of left untreated so pay attention – pages 3-4)
  • The infections footballers are most vulnerable to when competition and training is at its peak (what they are, how they occur, and when you can nip them in the bud before they turn into something a lot more serious – page 4)
  • CASE STUDY: how a seemingly innocent blow to the chest by a blunt, solid object such as a football, can have deadly consequences (the survival rate of this condition is only 15%, so make sure you read this NOW – page 4)
  • What the English Football Association’s heart screening policies are (and how to protect yourself based on their findings – must-see information all on page 5)
  • Are you at risk of in-match cardiac failure? (INCLUDES: how to analyse your heart risk accurately using the internationally-compiled risk-assessment table on pages 5-6)
  • The ten questions you should ask yourself to see whether you need a physical exam and possible further testing (answer ‘yes’ to even one of these ten questions and you put be putting your life at risk – full disclosure on page 7)
  • PLUS… on page 8, the three key guidelines to follow to strengthen your heart and avoid in-match problems…AND… a ‘jargon-buster’ guide to optimum heart health… and, much, much more…

PART THREE: Football coaching
Section three of Training for Footballing Excellence considers the (arguably) much more challenging ‘art’ of football coaching.
Football is a team sport infused with emotion, and although the science and health sections are essential for overall success, it also requires excellent coaching, man-management and interpersonal skills – and that’s an art.
With that in mind, we look at how coaches can build the very best coach-player relationships and also what lessons we can learn from outside football about how best (and how not to!) to manage teams in tournament football, to help turn you from a novice coach to the next Mourinho, Bianchi or Rinus Michels…
SPECIAL REPORT #7: That’s the spirit! Building better coach-player relationships
The secret of successful football coaching is building a better relationship with your players.
As Chelsea fans know with Jose Mourinho and Andre Villas Boas, why is it that some managers generate undying loyalty and total commitment from a set of players, and another manager is hounded out by the same squad?
That’s the question answered by Dr Adam Nicholls (a lecturer in the Department of Psychology, at the University of Hull. He is a Health Professions Council Registered Sport and Exercise Psychologist in addition to being a British Association of Sport and Exercise Sciences Accredited Sport Scientist) in this intriguing special report, which reveals:
The four key definitions you must master in the key player-coach relationship (understanding these could make or break your season, so read carefully…PLUS… which of the four is best for you and your team – answers revealed – in detail – on pages 1-2)

  • CASE STUDY: the Brad Gilbert-Andre Agassi relationship – OK, so this is for Tennis, but was their partnership a productive one? And what lessons can you the footballer learn from it? (Plenty – both good AND bad – see details on page 2…)
  • The 3+1Cs Coach-Athlete relationship uncovered (What it is, how it works, and why this Loughborough University-based study could be the key which unlocks the winning potential of your players through stronger player-coach bonds…all is revealed on page 3)
  • How to improve the player-coach relationship using these ‘Magnificient Seven’ strategies (this is ‘must-read’ performance boosting knowledge based on the University of Quebec’s breakthrough study on what motivates footballers of all levels to perform
  • The where, what and how of player-coach COMMUNICATION (it’s the most important part of the player-coach relationship, and on page 6 you’ll see how to turn potential misunderstandings into simple match-winning team talks and training sessions…)
  • Surviving (and prospering) during conflict management (whether it’s football, business or families, there are always conflicts and disputes in any team environment. On pages 6 and 7, you’ll see how to identify them, nip them in the bud before they destroy team morale and performance, and the best and worst times to compromise – pages 6-7), and much much more…

SPECIAL REPORT #8: VuVuZela lessons: what can top football managers learn about team performance and management from international football tournaments?
It’s one thing to ‘mess up’ as a coach in a one-off match with a local team, but when basic mistakes both on and off the pitch are made at a major international tournaments – under the dazzling glare of relentless media coverage – they’re magnified out of all proportion.
As the disastrous 2010 and 2011 World Cup campaigns by the English football and rugby teams respectively showed with lap-dancing and dwarf tossing in bars (‘training routines’ not usually found in any coaching manual!), managing team performance during major competition is no easy task.
In Special Report #8 Tom McNab (former chief coach to the GB athletics team and writer on aspects of coaching and teaching sport). reflects on what football can learn from managers and leaders out with football…

  • The two most pressing issues facing International level coaches during tournaments (and how these lessons can be applied to any level of football in any situation… Page 1 for the facts…)
  • REVEALED: full details of the 2010 ‘Shambles In South Africa’: Where former England football coach Fabio Capello went badly wrong in his training and preparation of the players during the 2010 World Cup. INCLUDES:

    How Capello doomed England to failure even before a ball was kicked…
    What he should have done instead (particularly with the schedule) to ensure peak performance when it really mattered, and more…

  • UNCOVERED: the 2011 Rugby World Cup: ‘Johnson’s Jokers’ (and how NOT to manage a Rugby World Cup Squad). INCLUDES:
    How Martin Johnson could have avoided the drunken pub crawls, ball tampering, molestation and swimming in Wellington harbour by his ‘players’ (and it’s NOT in the way you might think…)
    How even successful coaches can get it badly wrong (the truth about Sir Clive Woodward and the disastrous 2005 Lions Tour of New Zealand – PLUS… the lessons you can take from it to ensure you don’t make the same mistakes)
  • What Tom’s work as technical director in the Oscar-winning film ‘Chariots of Fire’ taught him about the power of coaching (one ‘character’ in particular showed him the true meaning of coaching – see who it was, and how you can benefit from their management style on pages 2-3)
  • Why coaching is not simply a matter of chemistry and biomechanics (and how Tom’s actress wife demonstrated this powerful motivational tool to him during a theatre performance…)
  • How to create a winning team spirit, even when you’ve been hammered by opponents and media critics for years (and a world-class Rugby coach’s definition of leadership), and much, much more…

Training for Footballing Excellence (sent to you in HARD COPY format in the post) Try It For Yourself Risk-Free…
How much would you invest to have the cutting-edge football skills, either playing or coaching, which make the difference between winning and losing?
If you’ve tried looking for proven, practical information on elite level football training, you know how difficult it is to find. What’s more, when you do find something which may be valuable, it costs a small fortune.
That’s just for ONE of the elements. You hardly ever find a guide, any guide, which combines the three key elements essential for top-class football performance together in practical, integrated nutrition and exercise advice.
Training for Footballing Excellence provides you with both nutrition, exercise, skills AND coaching advice, and a lot more besides. Plus, it comes with an amazing money-back guarantee (more on this in a moment.)
So how much would you expect to pay for this programme? $250? $500? Even $1,000? That’s what a lot of people pay over a year for gym fees or personal trainers. The good news for you is you won’t have to invest anything like that for this programme.
In fact, your investment to receive Training for Footballing Excellence is only $50, which works out at just 14 cents a day when spread over a year.
Think about this for a moment: where else will you find so much proven, practical and surprisingly easy to apply football coaching, skills-enhancing, and nutritional information for 14 cents a day? Peanuts when you compare it to what you’ll get.
No Hidden Extra Charges – EVER…
Think of it as an investment in your future. Not only can you transform your football skills and coaching abilities, you’ll also save money by avoiding other, inferior products and advice. So you come out ahead both ways.
But wait…. There’s more…
Looking For An Even BETTER Deal?
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I’m keen for you to at least try Training for Footballing Excellence is. So much so, that when you respond today, right now, I’ll activate your special offer, which gives you a $15.01 discount from the normal rate (30% off), bringing your investment way down to only

PLUS… it’s a hard-copy book we send to you in the post.
One thing is certain. If you follow the plan, you will get hard abs. In fact, I'm so certain that you'll get the body you want with Training for Footballing Excellence, that I'm happy to make you the following risk-free money-back guarantee...
You’re Also Covered By Our Cast-Iron 4-Month Money Back Guarantee…
Simply use the step-by-step plan in Training for Footballing Excellence over the next four months. If, by the end of the four months, you have followed the programme as outlined, and you haven't reached the skills and performance levels you expected, just let us know and we'll send you a full, unconditional and swift refund of your money. No questions asked.
But you’ll have to hurry…this offer closes in 10 days…
The response for this will probably be enormous, because of our generous offer. So to make sure you receive your copy of Training for Footballing Excellence, you’ll need to respond to our offer within the next 10 days, otherwise you’ll miss out and your name will be placed on our waiting list. So please don’t delay and make sure you order Training for Footballing Excellence today, while you’re still reading this letter.
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